Hikarui Etymology
As I bring Hikarui into a new chapter, I’ve been re-visiting older thoughts to form a stronger sense of the new. It’s beautiful how much of it still resonates, even years later. Hikarui is one example in itself — a hybrid of the Japanese words “hikari” for visible/natural light, and “karui” for lightweight, Hikarui is a way of “lightweight living” that continues to guide everything I do, and I hope that it can for you too.
HIKARI/AKARUI (光/明るい)
(The Japanese word for visible light / bright or luminous light i.e. natural light)
+
KARUI (軽い)
(The Japanese word for lightweight)
=
HIKARUI (ひかるい)
Born from an exploration into ways of living gently, intuitively and intentionally, Hikarui is a gentle counter to the overwhelm of navigating through the world, a far-reaching foundation that intertwines daily life, work, creative practice, travel, relationships, and more.
It’s a concept that shows up a little differently for everyone — the LBB is a realisation of this, a space to guide and make personal allowance for what feels right individually, embracing the ever-changing rhythms of mood, desire, and energy, balancing the multi-facets of ourselves by allowing them to co-exist in complement with each other.
Hikari/AKARUI (光/明るい)
authenticity
raw human emotion
nostalgia
timeless
imperfect
in the moment
KARUI (軽い)
uncluttered
stress-free
subtle
unpredictable
organic growth
intentional
Hikarui
lightweight
bitesize
essential
effortless
aesthetic
timeless
intuitive
intentional
joyful
